Tuesday, January 12, 2010

LACOSTE x DSM


Lacoste har teamat upp med Drum&Bass-labeln Deep Soul Music (DSM).

Modellen i fråga är en MISSISSIPPI.
Den kommer förpackad med musik från DSM och släpps i endast 260 par den 16 januari hos ett fåtal butiker i världen.

Från DSM's pressrelease:

Originally set up in the summer of 2006 to push the more soulful side of drum and bass from new and undiscovered producers, DSM now enjoys an internationally established reputation for breaking new talent around the world. Recognised for their forward-thinking nature and for pushing the boundaries in today’s music, the DSM ethos is of innovation and creativity. This perfectly mirrors the spirit of the Lacoste brand: the founding father, René Lacoste, was himself a keen innovator counting the polo shirt and the steel tennis racquet among his creations.



This deluxe and highly limited edition package will feature the shoe, 8 new DSM tracks and a promotional mix CD.

For the shoe, DSM have created a revamped design of Lacoste’s perennial classic MISSISSIPPI style, using the unmistakable DSM colour mix of browns, rusty oranges and umbers. The upper materials combine suede, canvas and nubuck to create a luxurious feel and distinctly identify the shoe with DSM. Unique features include the reinforced-plastic crocodile logo on the heel and a DSM-branded in-sock. Two sets of interchangeable laces in brown and orange, complete with DSM-branded aglets are included with each pair.

8 brand new and exclusive DSM tracks will also come on an USB key in each box. Featuring a diverse collection of artists from around the world, it reflects the global appeal and ever expanding fan base of both brands, and affirms DSM’s continual innovation and forward thinking approach to music.

Sneakersnstuff får självklart in dom.

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