Wednesday, March 17, 2010
NIKE SPORTSWEAR HTM2 RUN BOOT TZ
Copypastat från Nikes pressrelease:
Addressing the need for stability, flexibility and weatherproofing, the HTM2 incorporates Nike Free natural-motion technology combined with a lightweight, water-repellant, four-way-flexible upper. Details like the elastic gusset and pull straps nod to traditional Chelsea boot styling while notching up the functionality of the HTM2—slip it on, and it stays in place.
The HTM2 builds on the collaboration between Fujiwara, Hatfield and Parker that began in 2002 with the HTM Woven Boot. The second “M” of the HTM2 moniker stands for Jordan Brand Creative Director Mark Smith, who was invited to join the inner circle and bring to the table his expertise in crafting finely-detailed, premium footwear. Smith is known for his pioneering use of laser technology on Nike shoes, which has gained his designs a loyal following among sneaker aficionados.
Hiroshi Fujiwara is the founder of Fragment Design and is a global sportswear icon. Tinker Hatfield is recognized as one of the most innovative designers in the history of footwear. Mark Parker’s visionary leadership, while a member of Nike’s design team, earned him his current position as Nike CEO.
Put these four men in a room and something special is bound to happen. It’s this devotion to experimentation and the belief that there is always a way to improve on the past that caught the attention of Nike’s Innovation Kitchen during the Run Boot’s development. They are a hard bunch to please. The fit, comfort and performance provided by the HTM2 Run Boot put it in a class of its own.
Nike Sportswear HTM2 Run Boot Tier Zero släpps 20 mars hos Sneakersnstuff Åsögatan.
Very, very limited.